

Before doing so, you’ll need to create a source audience comprising between 1,000 to 5,000 existing customers who you feel best characterize your target market. Similarly, you can create Lookalike Audiences to reach new people who share similar interests, demographics, and behaviors as your current customers and are, therefore, likely to respond to your ads. Once you’ve identified an audience group that responds well to your ads, Facebook lets you save that audience for future campaigns. Interests: Target users based on their interests and hobbies.

Connections: Target users based on their interactions with Facebook pages, events, and groups.Behavior: Target users based on their device and prior purchases.Demographics: Target users based on their age, gender, education, job title, ethnic affinity, and more.Location: Target users based on their city, community, or country.

What are Facebook’s targeting options?įacebook advertising lets you target audiences based on the following main criteria: To fully leverage Facebook’s advertising, however, it’s vital that you understand its different ad types and targeting options. Now, let’s explore how to advertise on Facebook, LinkedIn, Google, and YouTube.
