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Before doing so, you’ll need to create a source audience comprising between 1,000 to 5,000 existing customers who you feel best characterize your target market. Similarly, you can create Lookalike Audiences to reach new people who share similar interests, demographics, and behaviors as your current customers and are, therefore, likely to respond to your ads. Once you’ve identified an audience group that responds well to your ads, Facebook lets you save that audience for future campaigns. Interests: Target users based on their interests and hobbies.

Connections: Target users based on their interactions with Facebook pages, events, and groups.Behavior: Target users based on their device and prior purchases.Demographics: Target users based on their age, gender, education, job title, ethnic affinity, and more.Location: Target users based on their city, community, or country.

What are Facebook’s targeting options?įacebook advertising lets you target audiences based on the following main criteria: To fully leverage Facebook’s advertising, however, it’s vital that you understand its different ad types and targeting options. Now, let’s explore how to advertise on Facebook, LinkedIn, Google, and YouTube.

Drawing 2 billion logged-in visitors per month, YouTube-the world’s second-most visited website-straddles content recommendation and content search, with people being recommended related videos but also using the in-built search function.

Processing a staggering 3.5+ billion daily searches, Google is the world’s #1 content search engine-i.e., where users directly search for the information they need.

This makes them two of the world’s most popular content recommendation engines-i.e., where users are primarily recommended content in their feeds rather than searching for it via the in-built search function. Meta) has 2.9 billion monthly active users (MAU) and LinkedIn has 800 million members. And we can categorize these roles in two camps-platforms on which users search for content and platforms on which users are recommended content: It comes down to the role of the platform. Which platform should I advertise on?īefore deciding which platform to use, you must have a clear idea of who you want to target and what their intent entails.